The Importance of Creating Your Own Website to Sell Your Products and Services Online

In the era of digital technology, selling online has become an indispensable necessity for small business owners. Although major platforms like Amazon, eBay, Alibaba, and Rakuten offer many benefits, relying entirely on them may not be the most profitable option. In this article, we will discuss the importance of creating your own website and how it can contribute to the growth and success of your business, in addition to the challenges associated with relying on major company platforms.

Why Should You Create Your Own Website?

1. Full Control Over Your Business:

   • By owning a website, you will have full control over how your products and services are displayed.

   • You can customize the user experience to align with your brand identity.

2. Understanding Customer Behavior:

   • Websites enable you to collect data on visitors and customers.

   • Analyzing this data helps you understand your customers' needs and preferences, allowing you to improve your offerings.

3. Increase Profitability:

   • When selling through your own site, you avoid the fees and commissions imposed by major platforms.

   • This means a higher profit margin for each sale.

4. Building Long-Term Relationships with Customers:

   • Direct communication with your customers enhances loyalty to your brand.

   • You can offer special deals and loyalty programs that encourage repeat purchases.

Challenges Associated with Relying on Major Company Platforms

1. High Commissions and Fees:

   • These platforms impose commissions that can significantly affect your profits.

   • For example,

     eBay

     takes a percentage from each sale.

2. Lack of Access to Customer Data:

   • Major platforms often do not share customer data with you.

   • This prevents you from understanding their behavior and improving your services based on their needs.

3. Direct Competition with Other Sellers:

   • The platform may display your competitors' products alongside yours.

   • This can reduce your chances of making a sale and increase your marketing challenges.

4. Impact on Your Business Reputation:

   • The platforms' focus on increasing sales may come at the expense of service quality.

   • Any negative experience on the platform may affect your reputation, not the platform's.

Sectors That Can Greatly Benefit from Creating a Website

• Restaurants and Cafes:

  • Offering online ordering and delivery services directly to customers.

• Car Rental Companies:

  • Displaying available cars for booking with clear details and conditions.

• Grocery Stores and Small Shops:

  • Providing an online shopping platform with delivery or in-store pickup options.

• Handyman Services:

  • Showcasing services like maintenance, cleaning, and others with direct booking capabilities.

Conclusion

Creating your own website is an investment in the future of your business. It not only gives you full control and the ability to increase your profits but also helps you build a stronger relationship with your customers and better understand their needs. While major platforms offer some benefits, relying entirely on them may limit your growth and profitability. Start building your digital presence today and take advantage of the vast opportunities that online sales provide.